Privacy policy

Effective Date: January 1, 2024

1. Introduction

Welcome to ARBITY. Protecting privacy and data security is a core principle of our business. This Privacy Policy explains how we collect, use, store, protect, and share personal data when you interact with our services, including but not limited to:

  • Our website and contact forms

  • LinkedIn lead forms and marketing channels

  • Consulting and advertising optimization services

  • Amazon Solution Provider and Selling Partner API (SP-API) related services

By using our services or providing information to us, you agree to this Privacy Policy. If you have questions, contact us at smart@arbity.com.

2. Information We Collect

Depending on your interaction with ARBITY, we may collect the following categories of data:

A. Personal and Business Information

  • Name, business email address, phone number

  • Company name, job title, industry

  • Business contact details provided for consulting or onboarding

B. Amazon-Related Data (Service Providers / Sellers Only)

When authorized by Amazon sellers or business clients, we may access limited Amazon account data via Amazon SP-API, such as:

  • Advertising performance metrics (e.g., ACOS, ROAS, spend, impressions)

  • Inventory, fulfillment, and catalog performance data

  • Account-level performance insights

We do not collect or store Amazon buyer personal data unless explicitly authorized and required by Amazon policy.

C. Technical and Usage Data

  • IP address, browser type, device information

  • Website usage data via cookies or analytics tools

3. How We Use Your Information

We use collected information strictly for legitimate business purposes, including to:

  • Respond to inquiries and consultation requests

  • Provide advertising optimization, analytics, and reporting services

  • Analyze performance and improve our tools, workflows, and services

  • Communicate service updates and business information

  • Comply with legal obligations, Amazon policies, and contractual requirements

Marketing communications are sent only with your consent, and you may opt out at any time.

4. Amazon Data Usage and Compliance

When acting as a Solution Provider, ARBITY processes Amazon-related data in accordance with:

  • Amazon Data Protection Policy (DPP)

  • Amazon Acceptable Use Policy

  • Amazon Services API Solution Provider Agreement

Key principles:

  • Data is used only for the authorized purpose agreed with the seller

  • No Amazon data is sold, reused, or shared for unrelated purposes

  • Access is restricted to authorized personnel based on job roles

  • Data is retained only as long as necessary to deliver the service

5. How We Share Your Information

ARBITY does not sell or rent personal data.

We may share limited information only with:

  • Trusted service providers (hosting, analytics, security tools) under confidentiality agreements

  • Legal or regulatory authorities, when required by law

  • Professional advisors (legal, accounting) solely for compliance and operational purposes

Amazon-related data is never shared with third parties unless required by Amazon policy or legal obligation.

6. Data Retention

We retain personal and business data only for as long as necessary to:

  • Fulfill contractual and service obligations

  • Meet legal, accounting, or regulatory requirements

Data is securely deleted or anonymized once retention is no longer required.

7. Data Security

ARBITY implements appropriate technical and organizational safeguards, including:

  • Encrypted data transmission (HTTPS / TLS)

  • Restricted internal access based on roles

  • Secure storage of credentials and API keys

  • Regular security reviews and access audits

While no system is 100% secure, we continuously improve our security controls to reduce risk.

8. Your Rights

Subject to applicable laws, you have the right to:

  • Access your personal data

  • Request correction of inaccurate information

  • Request deletion of your data

  • Withdraw consent or opt out of marketing communications

Requests can be submitted to smart@arbity.com.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality

  • Analyze traffic and usage patterns

You can control cookies through your browser settings.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in:

  • Our services

  • Legal or regulatory requirements

  • Amazon policies

Updates will be posted on our website with a revised effective date.

11. Contact Information

ARBITY
307-ho, C-dong, 323, Incheon tower-daero
Yeonsu-gu, Incheon 22007
Republic of Korea
Email: smart@arbity.com